GA4 Agency Training (2hrs)
This GA4 Agency Training will be a 2-hour, virtual training that can be recorded and stored for the client.
The training will cover the following:
PROPER ACCOUNT SETUP
Data Stream settings
Google product connections
Pushing parameters to dimensions
Machine learning (personal)
And how to create your own
What you’re used to seeing in Universal Analytics vs what you'll find in GA4
Monetization Reports (if necessary)
Creating your own visualizations
Conversion funnels (multi-channel funnels)
Touchpoints to conversion
You will leave the training with an understanding of Google Analytics 4 and how to best use it for your clients. Depending on your current use of GA4, you may also leave with a migration plan for clients that aren't currently using GA4 to its full potential (or at all).