The analytics Breakdown

Case studies, explainers, how-to articles for those looking to expand their knowledge on Google Analytics 4, Google Tag Manager, or Looker Studio.

2 days ago4 min

What's REALLY Missing in Google Analytics 4 from Universal Analytics

So much is missing from GA4, right? Actually.... WRONG! I checked every metric, dimension, and report.

Sep 253 min

The Most Common GA4 Setup Mistakes (An Auditing Case Study)

After 30+ audits of Google Analytics 4, I can confidently say THESE are the most common issues...

Mar 283 min

Export Universal Analytics Data (for FREE)

Universal Analytics is a thing of the past. Google started the UA deprecation on July 1, 2023, and data stopped being collected for...

Jul 12, 20212 min

Google Analytics 4 Setup Made Easy

Google Analytics 4 is here to stay my friends. So, it's time to get it set up. Seriously, future you will appreciate it.