The analytics Breakdown

Case studies, explainers, how-to articles for those looking to expand their knowledge on Google Analytics 4, Google Tag Manager, or Looker Studio.

Oct 44 min read

What's REALLY Missing in Google Analytics 4 from Universal Analytics

So much is missing from GA4, right? Actually.... WRONG! I checked every metric, dimension, and report.

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Sep 253 min read

The Most Common GA4 Setup Mistakes (An Auditing Case Study)

After 30+ audits of Google Analytics 4, I can confidently say THESE are the most common issues...

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Mar 283 min read

Export Universal Analytics Data (for FREE)

Universal Analytics is a thing of the past. Google started the UA deprecation on July 1, 2023, and data stopped being collected for...

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Jul 12, 20212 min read

Google Analytics 4 Setup Made Easy

Google Analytics 4 is here to stay my friends. So, it's time to get it set up. Seriously, future you will appreciate it.

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