BEAST Bucket Method
When you assess where your money is coming from, your current tactics will fall into 1 of 3 buckets:
Stop - tactics that you are investing in but are not driving profit.
Start - tactics that you haven't invested in but have proven to be profitable.
Scale - tactics that you are investing in, that have been proven profitable, and could potentially be expanded on.
Best Google Analytics Views
Discover where value is being added using either of these views.
Acquisition > All Traffic > Source/Medium
+ Secondary Dimension "Landing Page"
Use this view to see which tactics are driving the most traffic and how qualified that traffic is. Refer to "users," "avg. time on site," and "goal completions."
Conversions > Mult-Channel Funnels > Assisted Conversions
Use this view to see which tactics are leading to the most profits and/or leads either directly or indirectly. Refer to "Assisted Conversion Value" and "Last Click or Direct Conversion Value."
Work with BEAST
PSSSTTTT... Check out Brie's latest project!
The Marketing Merch Store is a merch store made for cool marketers wanting to rock some skate/punk/west coast inspired marketing merch.
Use the code SMEPOD for 15% off your first order.