Let's Recap
BEAST Testing Cycle
Benchmark - take note of how you are performing today.
Explore - collect any and all relevant data.
Analyze - make sense of the data by identifying trends and outliers.
Strategize - find tactics to stop, scale, or start.
Test & Track - put your findings to work and compare them to your original benchmarks.
Bucket Strategies
When you assess where your money is coming from, your current tactics will fall into 1 of 3 buckets:
Stop - tactics that you are investing in but are not driving profit.
Start - tactics that you haven't invested in but have proven to be profitable.
Scale - tactics that you are investing in, that have been proven profitable, and could potentially be expanded on.
Get to Know (& use the sh*t out of) GA4
Find all of the data you need to make good decisions! GA4 can be a tough nut to crack, but together we can get it done 👍 Learn how to collect your data, where to find it, and how to create custom experiences for yourself and your team.
