Get actionable insights from Google Analytics 4
in just 2 hours!
Perfect Your Setup
Start collecting all of the data that's important to your business. Learn how to collect custom events, conversions and parameters in GA4.
Learn the Map
Know where all of your data is living and how to get to it in a jiffy. Create your own custom reports and navigation.
Use Your Data
Leave ready to make an impact based on the data provided to you by GA4's machine learning.
Celeste from RicketyRoo saw REAL results
"Not only will you learn the fundamentals, but it will give you the knowledge and confidence to run with it and build something awesome for your websites. Brie breaks everything down so it's simple to understand. I highly recommend this for anyone who wants to learn GA4 or is hesitant to make the switch from UA to GA4."
Here is What You Can Expect from this
2-hour Virtual Training
You will leave the training with an understanding of Google Analytics 4 and how to best use it for your clients. Depending on your current use of GA4, you may also leave with a migration plan for clients that aren't currently using GA4 to its full potential (or at all).
✅ ​Proper Account Setup
We will make sure your clients are collecting all their data correctly and Enhanced measurement.
Our spot checks will also help you assess:
- Data collection
- Data retention
- Data Stream settings
- Tag settings
- Google product connections
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✅ ​Event Collection
Shewie, setting up conversions and events in Universal Analytics was an UNDERTAKING! The good news is, it's not as bad in GA4.
- Creating events
- Defining conversions
- Pushing parameters to dimensions
- Debugging
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✅ Customizing Your Experience
- Creating audiences
- Customizing the navigation
- Using custom insights
- Using Explore to create reports
- Creating audiences
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✅ Learn Where it Lives
All of your information from Universal Analytics (and more) is actually available in GA4, believe it or not. 😉 We will cover where the following reports live and how information in these reports can be used:​
- Acquisition Reports
- Engagement Reports
- Conversion Reports
- Monetization Reports
- Demographic Reports
- Technology Reports
- Behavior Flow
- Funnel Reports
- Multi-Touch Conversion Reports
Numbers (and GA4) don't have to suck!
Let Brie hang out with you & if you hate it, we'll give you your money back! We swear.
"Not only is Brie knowledgeable, but she is also able to take a fairly dry topic like Google Analytics and make it interesting and exciting. She was a huge help to our team and I would recommend her to anyone!"
- Casie Gillette, KO Marketing